RESOURCES
See All of the Books Mentioned in Hit The Target
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Hit The Target
Michael Mark's life is in shambles. His wife died in a tragic car accident, and his business is falling apart. Michael gets a call from the bank and learns that he is about to lose his family home...and he has 3 weeks to save it.
Michael meets Charles, and begins to learn to take control of his life. Charles teaches Michael about the TARGET marketing framework in order to help him turn his business (and his fortunes around).
While the lessons are powerful, will Michael be able to turn his business around in time to save his home? Will he be able to Hit the target?
The Give First Economy: How To Succeed In It
We are living in a Give First Economy. In this book, Kirby Hasseman explains what this means, why it is a good thing, and how to succeed in this world! It's about doing business "the right way." If you want to grow your business, start an organization, make a difference and get more done, this is a great book for you!
Extreme Ownership
Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership―at every level―is the most important factor in whether a team succeeds or fails.Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat.
Mindset
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, PhD, discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities. People with a fixed mindset - those who believe that abilities are fixed - are less likely to flourish than those with a growth mindset - those who believe that abilities can be developed.
Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment. In this edition, Dweck offers new insights into her now famous and broadly embraced concept. She introduces a phenomenon she calls false growth mindset and guides people toward adopting a deeper, truer growth mindset. She also expands the mindset concept beyond the individual, applying it to the cultures of groups and organizations. With the right mindset, you can motivate those you lead, teach, and love - to transform their lives and your own.
The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage
The 5 Second Rule is the secret to changing anything about your life. You can use the Rule and its countdown method to break any bad habit, interrupt self-doubt and negative self-talk, and push yourself to take the actions that will change your life.
If you struggle with motivation...
If you are tired of doubting yourself...
If you know what you want but can't make yourself go get it...
You NEED The 5 Second Rule. The secret to changing your life isn't knowing what to do--it's knowing how to make yourself do it.
It's a simple tool, backed by research, and it has changed the lives of millions. It will work for you too.
The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it—do it, sell it—do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.
This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No
Not that long ago though, my business had gotten so bad that I literally couldn’t even give my services away for free. At the end of each month, I would look at my bank account hoping to see progress (but there wasn’t). I knew something had to change...but what?
Over the next 48 months, I went from losing money to
making $36 for every $1 spent.
In that time period, we generated over $120,000,000 across four different industries: service, e-commerce, software, and brick & mortar.
But, unlike everyone else, we didn’t have great funnels, great ads, or a wealthy niche. In fact, we didn’t even send emails until we had crossed $50M in sales(!). Instead, we were able to do this one thing really well….we created offers so good, people felt stupid saying no.
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