Michael Mark's life is in shambles. His wife died in a tragic car accident, and his business is falling apart. Michael gets a call from the bank and learns that he is about to lose his family home...and he has 3 weeks to save it.

Michael meets Charles, and begins to learn to take control of his life. Charles teaches Michael about the TARGET marketing framework in order to help him turn his business (and his fortunes around).

While the lessons are powerful, will Michael be able to turn his business around in time to save his home? Will he be able to Hit the target?